STRATEGIC TALENT COMMUNICATIONS
EDIFY VENTURES, LLC
I know, from experience, how costly poor communication can be to organizations.
I help organizations transform the employee experience into their competitive advantage.
37%
How much higher absenteeism is in organizations with low employee engagement
Source: ActivTrak.com
43%
How much more turnover occurs on teams with low employee engagement
Source: PeopleThriver.com
60%
Source: OurPeople.com
$438B
How much employee disengagement costs the global econcomy in 2025
Source: Gallup
PROUD TO CALL THEM CLIENTS!





Carnegie Corporation of NY Professor of
Social Entrepreneurship


Solutions backed by more than two combined decades in talent acquisition and communications & marketing--experienced in:
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Executive Team Leadership
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Team Leadership and Mentoring
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Executive Recruiting
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Brand Strategy
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Crisis Communications
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Public Relations
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Leadership in Higher Education, Nonprofit Organizations, and the Private Sector
So, what's the plan?
Talent Transformation Framework
TATETR (pronounced "tater")
TALENT ATTRACTION
Attract leaders who raise the bar and build a reputation that will make top talent say, "I wanna work there!"
TALENT EXPERIENCE
Engage your teams to drive results and promote a productive work culture.
TALENT RETENTION
Lower your costs and retain talent that compounds your success.

CORE WORKSHOPS AND TRAININGS
When leadership changes or mergers create uncertainty, your best people start updating their resumes. I'll help you craft the communication strategy that keeps them engaged, focused, and loyal during transitions.
All workshops and trainings are designed for half-day, full-day, or two-day sessions.

THE TEAM COMMUNICATION INTENSIVE
As we know, productive teams are the foundation for organization-wide success. Take your team's performance to the next level by strengthening the lines of communication between the leader and their direct reports.
This interactive training helps team leaders learn the language, tone, and timing to enhance their team's buy-in. And your teams will learn the secrets to managing up successfully through high-quality communication.
Framework Applications: Talent Experience and Talent Retention

THE EMPLOYER BRAND SOLUTION: ATTRACT AND KEEP A-PLAYERS
Takes a 30,000-foot look at how your senior and middle management can position your organization to build an Employer Value Proposition that will drive productivity and revenue.
I'll work with you to build a messaging framework that clearly and confidently articulates why your organization is a great place to work.
Surveying, copywriting, and web strategy services are included.
Framework Applications: Talent Attraction, Talent Experience, and Talent Retention

TALENT CRISIS COMMUNICATIONS SIMULATION
Communication is a muscle. Just like you would train for a marathon, get your messaging practice in shape before a crisis hits. This simulation prepares your key decision-makers for the inevitable.
You will be left with a communication journey map and process for real-time messaging to protect your reputation, brand, and employee well-being.
Framework Applications: Talent Experience and Talent Retention
PROFESSIONAL DEVELOPMENT AND LEADERSHIP SOLUTIONS
EXECUTIVE PUBLIC SPEAKING COACHING
Make your vision and expectations resonate with your teams. Public speaking is one of the best ways to give voice to your leadership. I've had the privilege of helping motivational speakers, business leaders, attorneys, educators, and others level up their influence. Through customized training, you will be able to give your words more meaning through:
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Vocal dynamics
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Movement with purpose
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Eye contact
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Pacing
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Speech content
Framework Applications: Talent Attraction, Talent Experience, and Talent Retention
Here's what past clients have to say!
HIGHER ED MAR/COMM TRAINING
My work in higher education marketing and communications changed when a colleague encouraged me to shift from being "an order taker to a strategist." With constant turnover among marketing and communications professionals and teams, your college or university's brand is creeping along as if it's sitting in New York City rush hour traffic.
Let's get moving! I can help your mar/comm professionals work more productively by helping them answer 5 common burning questions:
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How can I make my colleagues take me more seriously? Communication is the biggest asset here, and it is also many mar/comm professionals' biggest challenge.
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Learn the art of managing up, developing expertise authority, and leadership development to earn the trust of campus colleagues.
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How can I work faster? You need projects to move, and you need them to move fast.
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Develop tools and methods to prioritize the tasks and projects needed to move your institution forward.
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Why is my campus like this? As a former HBCU mar/comm leader, I know that many professionals believe that what they experience on their campuses is unique to those campuses.
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Adopt the proper mindset to perform at the highest level.
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Why aren't our faculty more responsive? Experience taught me that one of the silent killers of your institution's exposure is mar/comm's inability to work with the faculty.
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Learn the secrets to turning faculty into (get ready for it) brand ambassadors.
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How can I execute my plan without disruptions? It's like watching your Jenga blocks collapse. Even the best mar/comm plans fall apart by September of the academic year.
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Develop flexible approaches to working the plan so that what matters most to promote the institution is taken care of.
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Framework Applications: Talent Experience and Talent Retention
SPECIALIZED COMMUNICATIONS AND MARKETING SERVICES
FRACTIONAL COMMUNICATIONS LEADERSHIP
You will get high-level interim leadership to keep your communications (and marketing) efforts moving forward, ensuring that your operation remains steady while you search for the perfect permanent fit. My approach focuses on four critical pillars:
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"Hit the Ground Listening." A dive deep into your current landscape to ensure your existing strategic priorities are honored.
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A Sense of Urgency. The marcomm calendar continues to ensure that key projects and campaigns stay on track and hit their marks.
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Thoughtful Leadership. A steady, experienced hand to keep your marcomm team motivated, focused, and aligned with the organization’s vision
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Talent Acquisition Strategy. Identify, vet, and onboard the right Chief Communications or Marketing Officer to ensure a seamless handoff.
Framework Applications: Talent Attraction, Talent Experience, and Talent Retention
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COPYWRITING AND COPYEDITING
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MEDIA AND PUBLIC RELATIONS
Carol Gniady
Former Executive Director of Public Relations and Marketing, Delgado Community College
"Eddie is a consumate communications professional who is extremely progressive in his approach to public relations and marketing. Eddie takes his responsibilities very seriously and exemplifies professionalism, providing solid guidance and assistance.
Rachel Wulff
Former Reporter, WWL-TV
"I had the pleasure of working with Eddie on several stories. He is prompt and thorough when it comes to providing information. He understands broadcasting and what is needed to tell stories under daily deadline. Most importantly, he picks up the phone after 5PM!
Mildred Dillon
Founder, The Money Doctor
"My business and marketing was and will be forever changed because of Eddie's seeing me as bigger.' If you're feeling 'stuck' in your marketing or too shy to step out, I'd recommend finding him ASAP and sitting down for coffee.