E D D I E F R A N C I S
MEDIA APPEARANCES
BRAND STRATEGY
How to Be a Campus Where People ACTUALLY Want to Work
Interview on "Higher Ed Demand Gen"
Mentions for Inside Higher Ed blog and "I Wanna Work There!"
Truth in Advertising: Authenticity in Marketing (the importance of employer branding in higher ed)
Interview on "The Higher Ed Marketer"
Countdown to AMA Higher Ed with Eddie Francis
Panel Moderator, American Marketing Association
Employer Branding Key to Addressing Higher Ed's Talent Crisis
Call to Action Blog, Inside Higher Ed
Five Ways Higher Ed CMOs Are Institutional Leaders
Blog, American Marketing Association
Introducing 'I Wanna Work There!' with Eddie Francis - A New Enrollify Podcast
Interview on "The Enrollify Podcast"
We All Have to Sing the Same Song - An Interview with Eddie Francis
Interview on "Marketing Tales with Chris Rapozo"
Got College? Can a National Marketing Campaign Change the Souring Conversation About College?
Quoted in The Chronicle of Higher Education
How HBCU Marketing Has Changed and How It Hasn't
Interview on "Higher Voltage"
Communicate Constantly: Lessons From HBCU Comms
Interview on "Thought Feeder"
LEADERSHIP & IDENTITY
What is the Gumbo Theory of improving your fraternity or sorority chapter chemistry?
The Fraternity Foodie Podcast
New Orleans needs a Black philanthropy second line
Medium
Why I Researched Narcissistic Leadership and What Should Concern You
Identity and Value
Impostor Syndrome, Innovation’s Barrier
Medium
ADDITIONAL BLOGS
Book me as your subject matter expert for:
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Higher education marketing and communications
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HBCU marketing and communications
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Employer branding (talent recruitment and retention)
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Followership in leadership
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Narcissistic leadership