STRATEGIC TALENT COMMUNICATIONS
EDIFY VENTURES, LLC
I know, from experience, how costly poor communication can be to organizations.
Communication is the bridge between leader expectations and team accomplishment.
37%
Increased absenteeism in organizations with low employee engagement
Source: ActivTrak.com
43%
How much more turnover occurs on teams with low employee engagement
Source: PeopleThriver.com
60%
Source: OurPeople.com
$438B
How much employee disengagement costs the global econcomy in 2025
Source: Gallup
TATETR (pronounced "tater")
Talent Transformation Framework
TALENT ATTRACTION
Attract leaders who raise the bar and build a reputation that will make top talent say, "I wanna work there!"
TALENT EXPERIENCE
Engage your teams to drive results and promote a productive work culture.
TALENT RETENTION
Lower your costs and retain talent that compounds your success.
I offer solutions backed by more than two combined decades in talent acquisition, communications, and marketing, which include:
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Executive Team Leadership
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Team Leadership and Mentoring
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Executive Recruiting
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Brand Strategy
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Crisis Communications
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Public Relations
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Leadership in Higher Education, Nonprofit Organizations, and the Private Sector
CORE WORKSHOPS AND TRAININGS
Half-day or full-day sessions.
THE EMPLOYER BRAND SOLUTION: ATTRACT AND KEEP A-PLAYERS
Build a competitive Employer Value Proposition.
Strengthen communication between senior and middle management.
I'll work with you to build a messaging framework that clearly and confidently articulates why your organization is a great place to work.
Surveying, copywriting, and web strategy services are included.
TATETR Applications: Talent Attraction and Talent Experience
DID WE TALK ABOUT THAT? CLOSING THE GAP BETWEEN MANAGERS AND THEIR TEAMS
Managers and their direct reports learn to develop a shared language and practical tools to get on the same page.
Attendees will walk away with:
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A shared vocabulary for manager-team communication
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Tools to give and receive feedback that actually lands
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Confidence to manage up with clarity and intention
TATETR Applications: Talent Experience and Talent Retention
TALENT CRISIS COMMUNICATIONS SIMULATION
Communication is a muscle.
Just like you would train for a marathon, get your messaging practice in shape before a crisis hits.
This simulation prepares your key decision-makers for the inevitable.
You will be left with a communication journey map and process for real-time messaging to protect your reputation, brand, and employee well-being.
TATETR Applications: Talent Experience and Talent Retention
PROFESSIONAL DEVELOPMENT AND LEADERSHIP SOLUTIONS
EXECUTIVE PUBLIC SPEAKING COACHING
Make your vision and expectations resonate with your teams. Public speaking is one of the best ways to give voice to your leadership.
I've had the privilege of helping motivational speakers, business leaders, attorneys, educators, and coaches level up their influence. Through customized training, you will be able to give your words more meaning through:
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Vocal dynamics
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Movement with purpose
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Eye contact
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Pacing
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Speech content
Framework Applications: Talent Attraction, Talent Experience, and Talent Retention
HIGHER ED MAR/COMM
TEAM TRAINING
There is constant turnover among marketing and communications professionals and teams, but your brand can't afford to slow down while your peers keep going.
Let's keep things moving! I can help your mar/comm professionals work more productively by helping them address five of higher ed mar/comm's common burning questions:
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How can I make my colleagues take me more seriously?
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How can I work faster?
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Why is my campus like this?
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Why aren't our faculty more responsive?
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How can I execute my plan without disruptions?
Framework Applications: Talent Experience and Talent Retention
SPECIALIZED COMMUNICATIONS AND MARKETING SERVICES
FRACTIONAL COMMUNICATIONS LEADERSHIP
You will get high-level interim leadership to keep your communications (and marketing) efforts moving forward, ensuring that your operation remains steady while you search for the perfect permanent fit. My approach focuses on four critical pillars:
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"Hit the Ground Listening." A dive deep into your current landscape to ensure your existing strategic priorities are honored.
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A Sense of Urgency. The marcomm calendar continues to ensure that key projects and campaigns stay on track and hit their marks.
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Thoughtful Leadership. A steady, experienced hand to keep your marcomm team motivated, focused, and aligned with the organization’s vision
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Talent Acquisition Strategy. Identify, vet, and onboard the right Chief Communications or Marketing Officer to ensure a seamless handoff.
Framework Applications: Talent Attraction, Talent Experience, and Talent Retention
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COPYWRITING AND COPYEDITING
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MEDIA AND PUBLIC RELATIONS
PROUD TO CALL THEM CLIENTS!
Carol Gniady
Former Executive Director of Public Relations and Marketing, Delgado Community College
"Eddie is a consumate communications professional who is extremely progressive in his approach to public relations and marketing. Eddie takes his responsibilities very seriously and exemplifies professionalism, providing solid guidance and assistance.
Rachel Wulff
Former Reporter, WWL-TV
"I had the pleasure of working with Eddie on several stories. He is prompt and thorough when it comes to providing information. He understands broadcasting and what is needed to tell stories under daily deadline. Most importantly, he picks up the phone after 5PM!
Mildred Dillon
Founder, The Money Doctor
"My business and marketing was and will be forever changed because of Eddie's seeing me as bigger.' If you're feeling 'stuck' in your marketing or too shy to step out, I'd recommend finding him ASAP and sitting down for coffee.