Edify Ventures, LLC - New Orleans, La.

MARKETING AND COMMUNICATIONS

For small businesses, not-for-profit organizations and small colleges, standing out in a crowded marketplace can be a real challenge. I saw this, first hand, as a chief marketing and communications officer at three small, under resourced institutions of higher learning.

I started Edify Ventures to deliver tailored marketing and communications solutions at an affordable price. Here's where I can help.

BRAND MARKETING

Make your brand stand out to build the customer base you want. Together, we'll create a strategy to tell the story of your product or service in clear, compelling way. Through a deep dive, we will determine how to communicate the identity and value of your organization by focusing on your organization's:

Mission, vision, and core values
Product or service value
Customer perception

COMMUNICATIONS

My experience as a public relations professional has taught me that organizations often lose customers and revenue because of poor communications. Having a skilled, experienced mass communication professional in your corner matters.

Let's figure out how to maintain a healthy relationship with your customers whether it's timely communication about events, sharing information internally to improve your relationship with your employees, or interacting directly with your customers.

We will tackle:

Crafting effective messages
Leveraging media channels
Developing communication strategies for your leaders

Communications

EMPLOYER BRANDING

Businesses, organizations and institutions succeed because of great employees. The challenge is making sure that you find and keep great employees. My formula to meet this goal is:

Great Talent Acquisition + Great Talent Experience + Top Talent Retention = Organizational Success

Let's put our heads together to:

Identify and resolve gaps in your talent strategy
Develop an employer value proposition
Train your human resources and/or marketing people to implement tools and tactics to fortify your reputation as an employer

Employer Branding

FRACTIONAL CHIEF COMMUNICATIONS/MARKETING OFFICER SERVICES

Time stands still for no one, especially for your business, organization, or institution. The last thing you need is to lose momentum on communicating with your customers or amplifying your brand.

As an experienced marcomm leader, I can hold down the fort until you find that next great leader to represent your brand. Here are some of the ways that I can best serve you:

Media relations
Internal communications
Web content management
Social media management
Assisting in the search for your next permanent chief communications/marketing officer

Fractional CCMO Services

Why Edify?

WHY EDIFY?

With close to two decades of marketing and communications experience, my track record tells a story of passion, hard work and dedication that carries over to the work of Edify Ventures:

Increased media voices by 125% at Dillard University
Contributed to enrollment growth at Paul Quinn College
Established brand identity and guidelines for Southern University at New Orleans
Led brand refresh project at Dillard University
Experienced in focus group composition, facilitation, data collection, and data analysis
Experienced website, social media, marketing and editorial copywriter
Talking point development and media interview coaching
Op-ed coaching
Proven relationship-builder with media outlets and journalists

PARTIAL LIST OF EARNED MEDIA

The Chronicle of Higher Education

Dallas Examiner

The Dallas Morning News

Diverse: Issues in Higher Education

Gambit Weekly

Inside Higher Ed

The Los Angeles Sentinel

The Louisiana Illuminator

Louisiana Weekly

National Public Radio

New Orleans Advocate/The Times-Picayune
USA Today

The Washington Post

WDSU-TV

WGNO-TV

WWL-FM

WWL-TV

WWNO-FM
WVUE-TV

Carol Gniady
Former Executive Director of Public Relations and Marketing, Delgado Community College

"Eddie is a consumate communications professional who is extremely progressive in his approach to public relations and marketing. Eddie takes his responsibilities very seriously and exemplifies professionalism, providing solid guidance and assistance.

Rachel Wulff
Former Reporter, WWL-TV

"I had the pleasure of working with Eddie on several stories. He is prompt and thorough when it comes to providing information. He understands broadcasting and what is needed to tell stories under daily deadline. Most importantly, he picks up the phone after 5PM!

Mildred Dillon
Founder, The Money Doctor

"My business and marketing was and will be forever changed because of Eddie's seeing me "bigger." If you're feeling "stuck" in your marketing or too shy to step out, I'd recommend finding him ASAP and sitting down for coffee.