STRATEGY

Let's give your brand an authentic voice by combining strategic rigor with human connection. As a higher education marketer, I discovered branding gold by recognizing my how my audiences communicated, organizational culture, and the psychology of belonging. I want to share that with your organization.

Employer Branding

Make no mistake about it. Your people are your brand. And your brand is your reputation.

A solid employer brand positions your organization or institution to be an employer of choice by training the value of the organizational culture to sing in harmony with the customer-facing brand.

That attracts quality job seekers.

Let’s partner to find and keep the innovators and high-performers who will boost your mission, culture, and bottom line using Edify’s TATETR (Talent Attraction, Talent Experience, Talent Retention) approach.

Schedule a consultation today to find out how your human resources and/or marketing teams can learn to build an authentic Employer Value Proposition that will resonate with the talent that is right for you.

Brand Strategy

Growth happens when your brand resonates with your audience.

You’re a growing business in need of a message as ambitious as your dreams. Or you’re a nonprofit struggling to connect with a new generation of donors. Maybe you’re a college that’s feeling the heat of competition.

Let’s talk about how we can redefine your purpose so your customers can KNOW who you are.

Edify will work with your leadership team to help you:

Craft a compelling Value Proposition to cut through the noise.
Develop consistent Tone and Language Guidelines so everyone in your organization speaks the same powerful brand language, from sales pitches to fundraising appeals to social media.
Walk away with an action plan to transform your new strategy into measurable marketing campaigns.

Web Content Strategy

You’re ready to make a real impact. But is your website content keeping up with your ambition?

Your sales, donation, and exposure are impacted by every website visit.

Assuming that your customers are getting the information they need isn’t a strategy.

A website that just sits is a waste of money. So, let’s get to work! You need the right content, in the right place, at the right time.

Grow your business with a website that attracts qualified leads or customers. Endow your nonprofit with timely, purposeful information about the good work that you’re doing in the community. Expose your college to the right students and supporters with relevant content.

Your website is valuable real estate where your story sits. Let’s tell the story starting today!

DIRECT SERVICES

FRACTIONAL CHIEF MARKETING/

COMMUNICATIONS OFFICER

Don't put your brand on pause! Bring me on board to keep your institution or organization's marcomm efforts moving until you find a permanent replacement.

PUBLIC AND MEDIA RELATIONS

Let’s transform your vision into compelling stories and exposure that earn attention and build trust by strategically telling your story and managing your reputation.

COPYWRITING AND COPYEDITING

Part of amplifying your brand is finding the language to match your value. I don't just write and edit, I translate your business goals into clear, compelling language that drives action.

MARKETING/

COMMUNICATIONS TEAM OR INDIVIDUAL PROFESSIONAL DEVELOPMENT TRAINING

Move your marcomm professionals from order takers to strategists. My professional development training is designed to help your team grow into leaders so that they boost your organization or institution’s brand equity by bringing the strategy to you!

SCHEDULE A BRAINSTORMING SESSION