WORKSHOPS & TRAINING
Stop managing teams. Activate followership.
Here's a heads-up about the term "followership." This goes way beyond "falling in line." Followership is the active, courageous, and intentional support of a leader’s vision. It’s the engine that turns a leader’s voice into the organization's results. Read on!
WORKSHOPS
DID WE TALK ABOUT THAT? CLOSING THE MANAGER-TEAM GAP
Stop the "guessing game" and start the dialogue.
Communication gaps aren't just annoying, they’re expensive. Did We Talk About That? provides the tools to get managers and their direct reports on the same frequency. We move past muffled signals to create a culture of radical clarity.
The Takeaways:
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A Shared Vocabulary: Create consistent terms so that everyone actually means the same thing.
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Feedback That Lands: Learn to give and receive critiques without the defensive static.
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Managing Up: Empowering direct reports to lead from where they are with intention and confidence.
EMPOWERED EMPLOYEES, SATISFIED CUSTOMERS
You can't fake a great culture at the "checkout counter."
Your customer experience should never be better than your employee experience. Because if the organization doesn't "cook" with love, the customers will taste it. We'll work together to align your internal voice with your external brand promise.
The Focus:
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Expertise Authority: Activating employees to own their role as the primary voice of the brand.
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The Win-Win-Win: Aligning personal growth with organizational mission (because fulfilled employees help pay the bills).
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Career Loops: Turning standard feedback into a structural path for professional development.
THE EMPLOYER BRAND SOLUTION: ATTRACTING AND KEEPING A-PLAYERS
Turn your organization's work culture into your best recruiting tool.
Dissatisfied employees have a loud broadcast, and they're quick to grab the mic when the vibes are funky. I help senior and mid-level leaders communicate in a way that builds a reputation that draws the attention of the job seekers you want. This is where TATETR meets the real world.
The Strategy:
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Next-Level Marketing: Building an Employer Value Proposition that feels human and authentic.
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Articulation: Learning to tell the story of why your organization is the place to be.
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The TATETR Audit: Includes an employee survey and a strategic refresh of your HR/Careers digital presence.
MARKETING & COMMUNICATIONS TEAM TRAINING
Let's build a high-performance, highly respected marcomm engine for your campus, organization, or company.
Marketing and communications isn't as easy as it looks, and it’s even harder when the team is new or the turnover is high. I know. I've been there as a leader at four institutions of higher learning.
I help marcomm teams move past the daily "firefighting" to become a strategic force within the organization.
We tackle the real-world friction points by answering the questions that keep marcomm pros up at night:
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Establishing Authority: How to move from being viewed as a "service department" or the "arts and crafts shop" to a strategic partner that colleagues take seriously.
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Operational Flow: Strategies to work faster and execute your plan without the constant "emergencies" and other disruptions.
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Organizational Navigating: Understanding the why behind your culture and learning to navigate institutional roadblocks with less frustration.
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The "Faculty" Factor: Proven tactics for increasing responsiveness and engagement from busy stakeholders and subject matter experts.
Ideal for new marcomm teams, departments undergoing a rebrand, or leaders looking to elevate the reputation of their communications office.